Avatar, is it really so bad?

I have now seen the movie Avatar a number of times and I still find it quite enjoyable. A lot of people seem to give the film a bad rep, but I think it's because people are over thinking it a little too much. Besides the fact that the film displays special affects that are very unique and almost "out-of-this-world," it portrays a vital message to us and our planet: "civilization is oppressive and destructive and we should break from it to live in an ecological community." This message is greatly represented through Avatar with the huge corporation coming to a new planet, Pandora, and destroying it for wealth and power. Additionally, the message provides a correlation to our planet, Earth, in how we are literally destroying it to cultivate resources that are leaving Earth in ruins. According to this article "Intergalactic Blues," James Cameron uses his film to promote an awareness of our dying planet and urges us to play a more prominent role in preserving it. However, the website created by Cameron to drive this realization apparently asks people to do the least amount of work, including planting trees and recycling. Although doing things like these can provide little help, there is still a lot more action that needs to take place if we really want to save Earth. If the film did it's job properly, people would be going to the places and countries on Earth that are experiencing what the Na'vi experienced on Pandora, and they would be trying to rid those places of what is killing our planet. Instead, it is just a visually entertaining film and an opportunity for viewers to escape reality, which is the reality that their planet is dying.